It is a natural business progression that food producers also open their production facilities to visiting tourists so that they can experience the story behind the local food. This obviously creates an opportunity for a food brand to become personalised and this in turn can create new customers for the product as people feel a bond with the product through their experience with the producer.
The food producers in southwest of Ireland realised this potential several years ago and with the help of The Allen Family at Ballymaloe and local food writers like John & Sally McKenna, who also live in west Cork, they have established the south and southwest of Ireland as leading the way in the development of Irish Food Tourism.
"We want to show Donegal Food Producers the potential increased revenues that can be achieved by adding tourism experiences to their facilities such as taking a more active part in the development of local food trails, starting new food festivals and showcasing their product, on-site, to visitors." said Eve Anne McCarron, Business Executive for The Food Coast, Donegal’s Good Food Initiative.