"We have had to work hard over the past number of years to educate the consumer on the incredible benefits of using local Rapeseed Oil over the more established options such as imported Olive Oil" said Austin. "We are now getting to the stage where many people, having realised the fantastic health benefits, and sampled the great taste are making the switch."
Donegal Rapeseed Oil has the lowest saturated fat content of any other oil on the market. It only has 6% saturated fat content compared to most olive oils at 14% and sunflower oil at 10%. It is high in omega 3, 6, and 9, all believed to have a profoundly positive effect on heart health, reduction of strokes, and rheumatoid arthritis. The oil is also a rich source of vitamin E, and can help lower cholesterol.
Indeed the product has gained a reputation as being the oil of choice with an ever growing number of consumers and it is now stored in over 300 stores nationwide including Supervalu and local grocers. It has also gained the seal of approval from some of Ireland’s most revered chefs including award winning celebrity chef Neven Maguire who has used the product for a number of years;
The company have also recently extended their product line with flavoured Donegal Rapeseed Oil in Lemon, Chilli and Garlic and the premium gold range oils in Curry, Fennel and Porcini Mushroom flavours.
With the new look Donegal Rapeseed Oil on the shelves, Austin Duignan, his team and his marketing manager Thomas Hughes, have ambitions to expand and extend the customer base and grow the business further. “Until recently our focus has been solely concentrated on the Irish market, north and south - there is still room for continued growth in the home market, as more and more people are finding out about Rapeseed Oil, however, we have started to look at the prospect of entering new markets."