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Major Food Tourism Workshop in Donegal Town - Free Registration

The Wild Atlantic Way is the world’s Longest Defined Coastal Touring Route. Irish people and visitors to the west of Ireland who travel the route, find it really inspiring, renewing, relaxing and invigorating. 

From its northernmost point in Donegal to its southernmost in Cork, the Wild Atlantic Way offers one of the world’s most diverse and spectacular coastlines. You can immerse yourself in the culture, music and food found in the towns and villages along the way, climb the most breathtaking heights and experience a landscape that revives the soul.

In response to the greater emphasis our international visitors now place on food as part of their overall holiday experience, Fáilte Ireland, Ireland's National Tourism Development Authority, has developed Ireland’s Food Story – a resource packed full of engaging content and inspirational advice to help people in business to capitalise on this growing trend.

Fáilte Ireland has recently asked all their Food Champions to host workshops to help people in the tourism business along the route to develop their Food Story using the new Failte Ireland Food Story Toolkit

Let's Talk Food on the Wild Atlantic Way is a workshop on how Food Tourism can enhance your marketing and drive sales to your business.

As there are four Food Champions in County Donegal and here being the starting point of the Wild Atlantic Way, we decided to host one central Donegal Workshop to avoid duplication. 

Sliabh Liag sea cliffs are on the Wild Atlantic Way in Donegal

Let's Talk Food on the Wild Atlantic Way will provide practical tips and advice on how to write a food story for your business and how it can deliver additional business.

Workshop Content:
  • Food and the Wild Atlantic Way – how and why it’s important to your business
  • Examples of the food experiences your target market wants
  • Marketing tips to create, promote and deliver your food story 
  • Examples of how other businesses have used local food to gain business, stand out and drive revenue 
  • Ireland’s Content Pool – How to access the free collection of images, video and copy to use in your marketing material

This three-hour workshop is open to everyone who is interested in building and promoting their business on the Wild Atlantic Way. It will be especially beneficial to managers, marketing managers, business owners and the people who write content for your website, social media, brochures, advertising etc.

This Free Workshop is fully subsidised by Fáilte Ireland and takes place at: 
Donegal Town Community Enterprise Centre, in Donegal Town
on Wednesday 22nd April from 10.00am – 1.00pm.

Directions to Donegal Town Community Enterprise Centre

To Register email

or contact any one of the four
Donegal Failte Ireland Food Champions
Mary McGettigan 087 1777140 (A Taste of Donegal Food Festival)
Hugh O'Donnell 087 7975704 (Kitty Kelly’s Restaurant Killybegs)
Zack Gallagher 086 6632079 (The Irish Food Guide)
Donal Doherty 087 2195577 (Harrys Restaurant & Harrys Shack)

This is a great opportunity for people in business and potential new businesses to learn from and work with some of Failte Ireland's Food Champions and to make the most of this amazing country we live in.

I look forward to seeing you there!


The Wild Atlantic Way is the world's Longest Coastal Route