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Dunnes Stores Simply Better Collection wins ‘Own Label Brand of the Year 2019’

Dunnes Stores Simply Better Collection wins ‘Own Label Brand of the Year’ for Second Year running at the Food & Drink Business Awards 2019!

Dunnes Stores Simply Better Collection was announced best in Ireland for the second year in a row, as the winners of the much coveted ‘Own Label Brand of the Year’ Award at the Food & Drink Business Awards 2019 in City West Hotel on Thursday evening, 5th September. 

Dunnes Stores Simply Better Collection is the premium tier food collection presented under the Dunnes Stores private label. Since it was established in 2013, the brand has received over 340 food awards, the most awards for any Irish food brand. In 2016 the brand won an international Great Taste Golden Fork Award for its Sticky Toffee Pudding, which is produced by the Flaherty family in Kilmessan, Co. Meath.

The ‘Own Label Brand of the Year’ Award at the Food & Drink Business Awards 2019 honour was given in recognition of Simply Better’s commitment to consistently delivering quality products, great food made in the right way, while working in partnership with the best food producers who share the same ethos around quality and provenance, with over 50 of these producers from Ireland.

The Food & Drink Business Awards recognise innovation through excellence, with the very best companies operating in the food and drink sector in Europe. This award, one of the most highly competitive awards on the night, demonstrates the premier position the Simply Better Collection maintains within the industry, as one of the most successful food brands in Ireland, awarded over 340 national and international food awards since it was established in 2013.

At the Gala Awards to receive the prestigious award was Diarmuid Murphy, Brand Manager Simply Better Collection who stated “We are delighted to be receiving the “Own Label Brand of the Year” in Ireland for the second year in a row. We couldn’t achieve this great success without the authentic collaborations and constant new product development between our amazing Food Producers and the Simply Better team. This award is in recognition of these producers as much as it is for the brand and is a testimony to the great products we create together.”

Also present to receive the award was Ireland’s favourite chef and Simply Better Brand Ambassador, Neven Maguire. Neven stated “It has been an amazing evening for Irish Food and the Simply Better Collection. I have been involved with the Simply Better brand for almost four years now and have seen first-hand the time, passion and care that goes into selecting each of the products for this outstanding collection. I am so proud to be part of the Simply Better team and delighted to be here to celebrate this fantastic achievement for the second year in a row. ”

Neven added “ When the Simply Better Collection wins an award it is a joy that is shared with many, as the Simply Better Collection is home to many of Ireland’s best Food Producers who we call our ‘Food Heroes’. It has been a privilege to get to know each one of these amazing producers who help make this collection an award-winning and world class offering”.

All of the Simply Better Collection products are chosen for their provenance, many from small Irish producers, and all with a nod to the past, where food was made in the right way.

The supplier story is absolutely intrinsic to the Simply Better Collection and the provenance of all the products is highlighted through the individual product story on the back of all packaging. Dunnes Stores are proud to tell the story of the supplier, as they are proud to show their partnership with such quality Irish and International crafts people.

For more information on the Dunnes Stores Simply Better Collection visit  or on social media platforms - @SimplyBetterDS 


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