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McVitie’s VIP Campaign – McVitie’s VIP Club

CPM launches McVitie’s VIP Club
at a Supervalu outlet near you!

CPM, Ireland’s leading field sales company, is delighted to announce that it has teamed up with United Biscuits Ireland, to build awareness of their new McVitie’s VIP Campaign – McVitie’s VIP Club.

Last Saturday, 12th March, saw a great start to this partnership, with CPM staff launching the campaign in 21 Superquinn stores nationwide, giving away promotional samples of McVitie’s biscuits to customers.

Superquinn customers were pleasantly surprised when they arrived at their local stores, to receive a sample pack of biscuits and to find out more about McVitie’s VIP Club. CPM will also be launching the campaign in 122 Supervalu’s across the country this Friday 25th and Saturday 26th March 2011.

McVitie’s VIP Club is a loyalty scheme whereby customers purchase a pack of McVitie’s Biscuits with the VIP promotion on-pack, this ranges across 60 products in their portfolio, including brands such as Digestives, Jaffa Cakes, Rich Tea and Penguin. Then the customer registers their details on to become a member of the McVitie’s VIP Club.

Once registered the customer enters the pack code from the VIP biscuit pack, this entitles them to points (different packs are worth different points values e.g. McVitie’s Mini Digestives 40g = 1 point, while Digestive 400g = 3 points and McVitie’s Chocolate Digestive Twinpack = 10 points.

Once the customer has collected points then they can use their VIP Club points to claim treats on the website, against such prizes as:
5 points = Music track downloads,
15-45 points = McVitie’s branded Mugs & Biscuit Tins,
70-90 points = DVD’s, Books & Puzzles,
90-300 points = Afternoon Tea for Two, Pottery Teapot, Coffee Cafetiere,
300-1000points =Radios, I-pods & getaways 

The campaign launch will run on Friday 25th and Saturday 26th March 2011 at  Supervalu stores in some key locations including Cavan, Cork, Clare, Donegal, Dublin, Galway, Kerry, Kildare, Kilkenny, Laois, Leitrim, Limerick, Longford, Louth, Meath,

CPM is the leading partner for outsourced field sales solutions, with impressive clients like Microsoft, eircom, Bord Gáis and Mars. The special relationship CPM has with clients is all about commitment, transparency, trust and performance – old fashioned values that work very well in a very modern world, and which is also the reason its client base continues to grow, with some of the biggest brands and indigenous companies in Ireland requesting their services.

McVitie’s promotional sampling

10am – 5.30pm – Friday 25th and Saturday 26th March 2011

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